Brand Asset Kit

The Astar Brand Asset Kit is the definitive reference point for community members and ecosystem projects. Use this brand guide to discover the exciting possibilities and guidelines for using our branding elements.

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Our logo

Do not edit, change, distort, recolour, or reconfigure the Astar logo. And, of course, don’t use our logo to refer to any product or service that’s not Astar.

Primary

Symbol

Colours

The Astar brand should always be expressed using our colour palette. Please only use these approved colours with our logo and design elements.

Black #020617

Pink #E6007A

Blue #0075FF

Purple #5928B1

Gray #64748B

Primary Gradient #0047FF -> #00D1FF

Typography

We chose Poppins as our typeface to communicate our values and establish a memorable brand presence.

Heading 1 Heading 1 Poppins Bold (700)

Heading 2 Heading 2 Poppins SemiBold (600)

Body typography is set in Poppins Regular (400), and Poppins Bold (700).

Get Poppins font

Download Astar Brand Assets.

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If you employ the mark or any variation of it in association with illegal or deceitful activities, Astar may withdraw this trademark license and require you to discontinue usage immediately.